A 60-minute training camp for high-performers who refuse to fold when it counts.
In one session you'll get the three-layer system used by professional fighters, financial behavior experts, and identity coaches to operate at a 10 — under pressure, around money, and inside your own head — when it actually matters.
Complimentary To Attend
Most people don't lose because they're not smart enough.
They lose in the 10th round — when pressure, money, and self-doubt all show up at once.
You've done the personal development. You've read the books. You've hired the coaches.
And then real pressure shows up — a deal, a market shift, a hard conversation, a payment due — and you fold anyway.
That's not a knowledge problem. That's a training problem.
Mindset alone won't fix your money. Money alone won't hold under pressure. Training for pressure without the first two means you fold under it anyway. That's why we built The 10th Round.
with Steve Barton
Prepare. Plan. Perform.
You're already a 10. The work isn't becoming one — it's removing what's blocking you from operating like one. Identify the disappointment running the show, release it, and make decisions from your real identity instead of borrowed beliefs.
with Ted McLyman
Earn It. Keep It. Grow It.
Conventional money advice is technically correct — but probably wrong for you. Three forces conspire against you every time you spend: biology, beliefs, technology. Master your behavior, and the money follows. Without it, no spreadsheet saves you.
with Clifford Starks
Fight. Focus. Finish.
The 10 has to hold under any pressure, any circumstance. Most people break here. Train for the round nobody else trains for — so when the deal, the decision, or the doubt arrives, you don't survive it. You finish it.
Why you keep folding under pressure — even after years of personal development
The identity shift that separates 10s from people who think they have to become one
Why a happy mindset alone won't fix your money — and the 3 forces working against every dollar you spend
The fighter's protocol for holding your identity when the stakes are real
How to train for the 10th round — instead of hoping you survive it
BeliefI'll be a 10 when ___
IdentityWorking toward who I want to be
MoneySpreadsheets and willpower
PressureHoping it doesn't show up
BeliefI am a 10. The work is removing what blocks it.
IdentityOperating from who I already am
MoneyBehavior aligned with values
PressureTrained for the 10th round
The Game of Ten®
Identity and beliefs coach. Helps high-performers release the disappointments and traumas that keep them operating below their real capacity.
The Money Behavior System®
Author and behavioral money expert. Teaches the truth most financial advice misses — that managing your behavior matters more than managing your money.
The Fighters Formula®
Former professional fighter and performance coach. Trains people to hold their identity under any pressure — the way fighters train for the round that decides everything.
The 10th round isn't where you discover who you are. It's where you reveal who you've been training to be.
Complimentary — Replay Included